Chicken 1400

Challenge

After years of managing successful poultry farms, the company wanted to enter the retail market . Wet market being highly unorganised creating a brand with a distinctive offering and positioning was a challenge

Our Solution

Our role was to give new dimension to the fresh chicken delivery brand. After rounds of brainstorming on different product attributes , we identified that the quality was achieved by processing the live birds at 1400 grams which gave the desired tenderness and nutrition this USP was translated into the brand identity. Thus Chicken 1400 was born

The Brand name and the identity gave the required thrust for making it successful.

• Brand naming
• Visual Identity
• Marketing Collaterals